PAWSOME ARABIA
Pawsome Arabia is a UAE-based lifestyle brand focused on premium pet care products, accessories, and essentials tailored for modern pet owners. They approached us to build a digital presence that reflects their passion for quality, practicality, and regional relevance — bridging the gap between online browsing and confident purchasing for pet owners across the GCC.
The Challenge
Pawsome Arabia’s original online store lacked a structured hierarchy and visual clarity needed for pet owners to quickly find products that matched their needs. Despite strong product offerings, users struggled with navigation and product discovery, which affected engagement and conversion rates.
Challenges faced:
Confusing product categorization
Weak mobile shopping flow
Limited visual consistency across pages
Lower-than-expected engagement on key product categories
The Solution
We redesigned the e-commerce platform with a clear focus on product discovery, intuitive navigation, and brand-aligned visual presentation. Categories were reorganized for effortless browsing, imagery was optimized, and checkout flow was simplified to reduce friction.
The Result
Pawsome Arabia now operates a streamlined, user-friendly e-commerce platform that better reflects the brand’s quality and customer focus.
Outcomes:
Enhanced product discoverability
Improved mobile engagement and browsing time
Reduced customer inquiries for basic navigation
Stronger alignment between brand values and digital experience
